High-end department store Nordstrom Rack, announced that they will be discontinuing their relationship with first daughter Ivanka Trump’s brand as of Fall 2017. Nordstrom has been selling Ivanka’s fashion brand for quite some time now but have simply stated that they cut brands every year according to performance.
“We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
Ms. Trump is said to be in the process of resigning from her companies, a decision made prior to any stores announcing their separation from her businesses. Ivanka has been under a lot of scrutiny lately after posting a photo in an expensive gown captioned “Date Night” the night of her father’s ban of seven Muslim countries. The photo ignited chaos as many found the post insensitive and appalling to the families being detained at various airports that night.
Will you be missing Ivanka’s brand at Nordstrom? What do you think about her date night tweet? Comment below.
Until next time dolls…