Model Ashley Graham is breaking barriers and making history as the first plus-sized model to appear in an ad; published in the 2015 Sports Illustrated Swimsuit Edition. The debut ad is part of a new campaign from the brand Swimsuitsforall. #CurvesInBikinis is an effort that aims to embrace curves in women of all shapes and sizes. Swimsuits for all caters to curvier women and made news last year when they recreated the 2014 SI Swimsuit Edition using plus-size models. The highly anticipated issue hits newsstands February 9th and as always is sure to be a top seller!
In a press release issued by Graham, she states, “I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis.” The inspirational 27 year old has been vocal about her support of plus-sized models in mainstream media and the need for them to embrace curves. Last month she was featured in the online magazine, The Edit, where she encouraged women readers to love themselves and their bodies. She wrote, “I think that you can be healthy at any size and my goal is to help and educate women on that. It doesn’t matter if you’re a size 2 or 22 as long as you’re taking care of your body, working out, and telling yourself, ‘I love you’ instead of taking in the negativity of beauty standards.”
Her statements and expressions go hand in hand with the campaign helping women feel confident and sexy in swimsuits of any style. We hope 2015 allows women and fashion to make huge leaps and strides in the acceptance of plus-sized women in the media. An added bonus for Ashley is that she also appears in the video campaign for #CurvesInBikinis that you can watch here! You can also pick up a swimsuit like Ashley’s from AMIClubwear.com!